Webinar on “Importance of Trend Insights in Design of Handmade Carpet & Rugs”


Carpet Export Promotion Council has all set for 41st INDIA CARPET EXPO
from 27th to 31st January, 2021 – This Virtual Edition is an initiative to bridge
the gap between Indian products and demand of Handmade Carpets and floor
coverings across the globe in post pandemic era. The event will be held LIVE
from 27th to 31st January, 2021 for buyers for the Handmade Carpets and other
floor coverings. It is a great and unique opportunity for the Members Exporters
to get themselves associated with the event as an exhibitor to reach out to
global buyers.
Today the 21st January, 2021 CEPC arranged an interactive Webinar on
Importance of Trend Insights in Design of Handmade Carpet & Rugs in
association with National Institute of Fashion Technology (NIFT) and
World University of Design. Colour and Design forecast plays an important
role in the present market scenario and help the manufacturers and Exporters
to assess the requirement of the consumers/ market and their taste.
Ms. Mudita Mishra, Additional Development Commissioner (Handicrafts) was
the Chief Guest of the Webinar. Shri Siddh Nath Singh, Chairman, CEPC, Shri
Shree Ram Maurya, Member COA, CEPC, Shri Sanjay Kumar, Executive
Director, CEPC, Participants of 41st ICE and around 150 Member Exporters
attended the Webinar.
Shri Siddh Nath, Chairman, CEPC welcome Ms. Mudita Mishra, Additional
Development Commissioner (Handicrafts) for sparing time from her busy
schedule for the Webinar inspite of our short notice. He mentioned that the
presence of Sr. Officials will boost the moral of the participants and Members.
Chairman also welcome the eminent Speakers of the Webinar Dr. Sanjay
Gupta, Vice-Chancellor, World University of Design, Haryana, Dr. Kaustav
SenGupta ,Associate Professor NIFT, Chennai and Dr Shalini Sood Sehgal

hri Siddh Nath Singh informed that earlier Council is organizing the 41st India
Carpet Expo from 12-16 January, 2021 but due to lockdown situation in US &
Europe and upon request of the Members we changed the dates to 27-31
January, 2021. Council already received the participation of 175 Member- Exporters in the Exhibition and more than 214 Buyers already registered for
their participation and expressed hope that the figure may reach to 300
overseas buyers.
Shri Siddh Nath Singh mentioned that in the 40th India Carpet Expo – 1
st Virtual
Exhibition, Council constituted Design Awards which were appreciated by all
the Members. To motivate the Members and participants this time also Council
is constituting the Design Awards in the following 5 categories :
7 Members Selection Committee/ Juries of eminent Designers and Professors
and eminent personalities in the field of Fashion and designing will select the

  1. Shri S.K Jha ,Senior Director(Handicrafts), O/o. the DC (Handicrafts), New Delhi
  2. Shri Sunil Sethi, President, Fashion and Design Council, New Delhi. 3. Shri Sanjay Gupta,Vice Chancellor ,World University of Design
  3. Dr Kaustav SenGupta – Lead Insight, VisioNxt, and Associate
    Professor NIFT. Chennai.
  4. Dr Shalini Sood Sehgal – Creative Director, VisioNxt and Prof., NIFT, New Delhi
  5. Ms. Bindoo Ranjan, Centre Head, NID, New Delhi. 7. Ms. Parul Singh, Associate Director ,IBEF, New Delhi
    Shri Siddh Nath Singh also conveyed his thanks to all the jury members for
    their contribution and time in selecting the awardees.
    Shri Siddh Nath Singh further thanked Ms. Parul Singh, Associate Director,
    India Brand Equity Foundation. Shri Singh informed that IBEF is doing all the
    Branding and promotion of 41st India Carpet Expo and also working for re- designing launching of Kaleen Labels. Shri Singh also briefed the Members
    about the background of Kaleen Label initiative in 1995 when some vested
    interest NGOs alleged the Carpet Industry for using Child Labour to malign the
    image of the industry in overseas market and then Council came up with Child
    Welfare programmes and Kaleen Label initiative.
    Ms. Mudita Mishra in her address mentioned that for the last one year we are
    passing through Covid-19 which affected our industry and economy very badly.
    Ms. Mishra appreciated the CEPC for initiative of Virtual Exhibition and

Webinars to bridge the gap between Indian products and demand of
Handmade Carpets and floor coverings across the globe in pandemic and post
pandemic era. Ms. Mishra assure full support of the Govt. of India especially
from the O/o. the Development Commissioner (Handicrafts). Ms. Mishra
expressed hope that industry will got lot insight from today’s webinar.
Shri Sanjay Gupta, Vice-Chancellor, World University of Design in his key note
address mentioned that our industry is not getting the actual value of our
products and stressed the need for setting up of Common Design Centre and
creating unique identify and branding of Indian Products. Today, we are
capable of making carpets as per the requirement of the buyer in different style,
size and design but identity of Indian brand is missing he gave the example of
Apparel industry where after intervention of 2 decades from job worker India is
now established its Identity and consumers are asking for Indian Brand apparel
unfortunately it is not happen in Carpets. In the present scenario Designers
are very important and worthy and can increase our business manifold. In the
coming years we require to prepare special strategy to retain in the market and
to go one step further by creating a bigger intervention for creating a online
Virtual platform for catering the requirement of carpets and floor coverings in
international market.
Dr. Kaustav SenGupta ,Associate Professor NIFT, Chennai and Dr Shalini
Sood Sehgal Prof., NIFT, New Delhi made a power point presentation on
Importance of Trend Insights in Design of Handmade Carpet & Rugs and
requested Members to create their own design to communicate the
feelings, environment, cultural appropriation in design, learn to
appreciate and use what is available locally, material innovation in
design. Need to create a product as per the mindset of end consumer by
using human intelligence with Artificial Intelligence. Strategy will vary for
each product and market.
Shri Sanjay Kumar appreciate Dr. SenGupta and Dr. Shalini Sood for their
presentation giving a line of thought how you can create your own story.
Story line and story telling is very important.
Ms. Parul Singh suggested for creation of USP for Indian products and
designing is very important fact and need to use designing capability in
presenting your products to the buyers and to create your own story and
Shri Siddh Nath Singh conveyed his thanks to the speakers of the webinar,
Jury Members and participants. He further informed that Hon’ble Chief
Minister, UP Shri Yogi Aditya Nath has formally inaugurated the Bhadohi
Carpet Expo Mart on 31st December, 2020 and handed over the mart to the
Council. Council is in process to make mart fully functional and is organizing a
Curtain Raiser Programme of Bhadohi Carpet Expo Mart for the Industry on 7th

February, 2021. Shri Singh requested for the cumulative efforts of all Members
for the benefit and growth of Indian Handmade Carpet Industry.
Chairman, CEPC conveyed his best wishes to all the participants for their
successful participation in the 41
st INDIA CARPET EXPO from 27th to 31st

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